We just have too much on our plate.
Today it seems we do have just too much on our plate. 66% of Australians report “decision fatigue” when it comes to meal planning – feeling overwhelmed by options, shopping lists, & timing.
The average household wastes over $2,500 in food each year. The serious outcome being that food waste is responsible for over 6% of global greenhouse gas emissions.
We blame supermarkets for the high cost of food, yet more than a third of our food budget is spent on meals that we pay others to prepare. 30% of restaurant sales are now for home delivery.
Good food in the home requires many thousands of weekly micro-choices which most people find stressful because they don’t really have enough knowledge about their options around food.
When our pantry is poorly stocked, we pay 6x the price of ingredients for often average meals that arrive after being bounced around on the back of a bike.
What if we just did food differently?
We have never had more recipes, meal prep apps, social media tips, tricks, and hacks, but at the end of the day the numbers show we are getting worse instead of better.
What is clear, is that the rising adoption of food delivery and meal kit services show that we have no problem outsourcing our food supply if someone can just make the hassle go away.
What if a professional providore managed your pantry so you always had wonderful food at your fingertips – within your budget?
What if you could just choose dinner from an automated menu system that designed delicious and easy meal concepts each day from your own pantry – on-demand.
What if the food management process for the whole family was reduced to just a few simple decisions – that are easy to delegate!
About Fooderer
Fooderer is the legacy of three professional careers spanning restaurants, consumer marketing, and data technology.
Iterative origins of Fooderer date back to 2012, with two patents registered (Identifying qualifying consumer offers AU & US) for an application recognised as a finalist 2013 International Mobile Commerce Awards AdTech San Francisco and Mobile Commerce World in 2014.
The proposition for Fooderer is simple – Food First. In restaurants planning a menu or a meal will always start from the best fresh food from the markets, a well set up pantry, and an idea of a meal style, incorporating a flavour profile or cuisine.
The process is simple, the limiting factor in most homes is not the cooking part – it’s in having the right food, ready and available, and a good pantry set-up.
Budget
The free Fooderer agent is laser-focused on value and price. If managing your cost of living is your priority, this free version of Fooderer is tasked to identify the best quality food to serve the most nutritious meals within your household budget.
All Fooderer models seek to leverage what’s in season and on special each week. The Budget Fooderer agent works hard to maximise quality and variety balancing options that use home-brand lines as well as weekly discount offers.
Health & Nutrition
Your food selections might be driven by a preference or commitment to a particular diet. You may have a special health regime you need or choose to follow, or perhaps there’s foods your body cannot tolerate.
In this group we work hard to represent the specific detail, nutrient levels, origins, and potential alergens that are in the food being provisioned.
Convenience
If you like great food but lead a busy lifestyle, swap take-away with fast, easy, fake-away meals at a fraction of the price – better than what you get off the back of a bike.
What we present here are great tasting, tried and tested ready-made sauces, pastes, and condiments that when combined with a key protein or select deli items, help make meals fast and fantastic.
Learn to buy well and craft a great meal no time at all, by combining part-prepared ready-meal options, fresh or frozen vegetables & aromatics with every-day pantry foods.
Quality
Selections driven by relationships with preferred suppliers and particular brands. Provisioning recommendations for this group regularly include suggestions including premium cuts, delicatessen items and wonderful condiments, as well as well regarded and/or tested brands.
Fooderer is constantly uncovering exciting quality products, by new and established local and international provedors and producers.
